Better Branding Blog

PRINTING: The New, Old, New Thing Again

When’s the last time you got a handwritten note in the mail? How did it make you feel? As digital communication has taken over our lives, its ability to catch our eye has become increasingly difficult. Competing for a customer’s attention in the digital arena is akin to drawing the attention of a cheerleader in a football stadium: you’re in good company, and you better have something incredible to communicate if you’re going to have a shot.

As spam email, search advertising, and streaming video spots have become regular features in our daily lives, print has grown scarce. And we’re glad. Why? Scarcity increases value!

There was a day when printed advertisement was a nuisance, a ubiquitous presence in our mailboxes and trash bins. Today, we relegate print to things we love: precious photos, handwritten notes, highly-sensitive information, and important reminders, to name a few.

Full-color printing gives you the opportunity to put your message in the hands of your customers, literally. Our targeted direct mail services put print to work. Think of it as sending out 5,000 brand ambassadors to the homes of your potential customers. Want to attract voters in Virginia or families in Fargo? Send a printed mailer and you almost guarantee that your message will be seen. Try getting that result with search ads.

At The Image Department, we’re no half-hearted printing operation. We craft beautiful works of art in the form of direct mail, stationary systems, brochures, and pocket folders. We’re driven to give your brand a personal, tangible, and targeted presence. Let us help you have a voice amongst the volume

Bob was a pleasure to work with! Our website turned out so beautiful and functional after paying for 2 duds before working with him. He was easy to work with and made himself available for last minute calls. We will continue to work with Bob for future graphic design AND web design work. Thanks, Bob!
I made my webpage made by Bob from the image department and his work was way more than what I expected. He understands my style and need, also very accommodating for computer dummy like me :p He did exceptional work that made my business look so much brighter!! I would recommend him to everyone I know who need their webpage newly made or upgraded. - C. Lim
Bob is a great source for all your web site needs. His knowledge of the web and the internet are astounding. His personal interaction with me was very helpful and enlighting as far as how great websites are designed. He is a great designer and should be used by everyone who wants to succeed. - R. Machulda

Exceptional and adaptable are the two main words I would use to describe Image Department.

I will continue to sing praises about Image Department and use their ingenious talents for all my printing and web-site needs…not to mention referring them to all my friends and contacts. I also must add, we live in opposite ends of the US and all correspondence was done on the computer, now that’s impressive! - Summer H.

I have worked with Bob Mortensen of The Image Department for the last 6-7 years on numerous projects. Besides being very creative and professional, he is personable and fun to work with. I have recommended him many times and everyone is as delighted to work with him as I have been. Two thumbs way up! - Jill C.