Mercer Island Dentistry came to us to bring their website up to meet modern standards. The look, navigation, seo rankings and Web 2.0 standards were on their wish list. The first step was to understand their brand, and what potential patients would respond to. We decided the overall look and feel should be informative, attractive and easy to navigate. We made the home page graphically dominant without loosing sight of conveying key messages to the audience.

We accomplished our goals by utilizing space on the home page through rotating key messages in the same space. With the use of javascript we could fade in images and text that relate to Mercer Island Dentistry's core services. These services ask as "hooks" to get the user to click through more of the website. The more the user browses, the more interested they should become about the practice thus increasing interest and responding with a phone call to set up an appointment.